Podcast Episode 10: Turning AI Ethics into Practice

Guest: Brain Ball

Description: In this episode, Brian Ball, Professor of Philosophy at Northeastern University London, joins Adam Leon Smith DEng FBCS (AIQI Consortium) Michael Mainelli (Z/Yen Group) to explore the vital role philosophy plays in shaping trustworthy and responsible AI. Drawing on his expertise in epistemology, ethics, and artificial intelligence, Brian discusses how philosophical thinking can help developers build AI systems that are not only technically capable but also ethically grounded.

The conversation explores Brian's 3D Model of Ethical AI Practice, which embeds ethical thinking throughout the design, development, and deployment of AI systems, as well as the relationship between ethics, standards, and regulation. Brian also shares insights from his Polygraphs research project on misinformation and belief formation, discusses AI literacy, open-source models, AI sovereignty, and why the most important question for AI developers is not simply how to minimise harm, but how AI can create meaningful public benefit by augmenting human capabilities.